The Brazilian Industrial Property Law (LPI) marks its 30th anniversary on May 14, a significant milestone for the consolidation of industrial property in Brazil. Over this period, important progress has been made in the protection of trademarks and patents, with increased legal certainty and greater international convergence. At the same time, the current landscape reveals significant challenges, particularly regarding the effectiveness of enforcement in the face of an expone

Last Monday, May 18th, the Brazilian Federal Revenue (RFB) launched Operation "Desvio de Rota", targeting shopkeepers at "Shopping 25 de Março Brás" and "Shopping Stunt", both located in the Brás region. The operation focuses on smuggled and contraband goods intended for the local market, including World Cup-themed products. So far, several counterfeit products have been seized, such as football jerseys, sneakers, accessories, bags, perfumes, and watches, among others. The An

In a hyper-competitive landscape like the World Cup, the line separating a brilliant marketing insight from a legal infringement is extremely thin. Major sporting events offer unique opportunities for brand building; however, the visibility provided by the World Cup demands legal caution. After all, not every commercial association with the tournament is permitted, and certain actions can constitute ambush marketing—a practice considered unlawful under Brazilian law. In the f

Recently, the São Paulo State Court issued an important ruling recognizing the standing of the São Paulo State Board of Trade (JUCESP) as a defendant in a lawsuit seeking the cancellation of business registrations created fraudulently through the misuse of a trademark duly registered with the BPTO. In addition to declaring the registrations null and void, the ruling imposed a systemic restriction to prevent new registrations containing the terms used in the fraud, thereby str

The Anti-counterfeiting team at Garé IP has been involved in important operations over the last weeks. See more details in the gallery. Operation conducted by the Civil Police in the city of Belo Horizonte, state of São Paulo. Operation conducted by the Civil Police in the city of Vargem Grande do Sul, state of Minas Gerais. Operation conducted by the Civil Police in the city of São Paulo. Operation conducted by the Federal Revenue in the city of Porto Alegre, state of Rio Gr

On LGBTQIA+ Pride Day, we reaffirm the importance of respect, diversity, and inclusion. This day symbolizes the struggle for rights, equality, and recognition, and serves as a reminder that all people deserve to live with dignity, safety, and freedom. More than just a celebration, this is a time to reflect on the progress we’ve made and the challenges that still lie ahead. Promoting more welcoming environments free from discrimination is a shared responsibility. Respecting di

Garé IP is pleased to announce its recognition by Leaders League in the 2026 Intellectual Property research. Our firm has been recognized as a leading firm for Enforcement and Anti-counterfeiting actions, and was also appointed in Fashion Law, Trademark Litigation and IP Litigation Support. The firm extends its congratulations to the entire Garé IP team on this achievement. This recognition reflects our dedication and commitment to delivering the best results to our clients.

In a hyper-competitive landscape like the World Cup, the line separating a brilliant marketing insight from a legal infringement is extremely thin. Major sporting events offer unique opportunities for brand building; however, the visibility provided by the World Cup demands legal caution. After all, not every commercial association with the tournament is permitted, and certain actions can constitute ambush marketing—a practice considered unlawful under Brazilian law. In the f

With the start of the 2026 World Cup — one of the biggest sporting events on the planet — attention extends far beyond the field. The tournament generates billions in revenue, engages global audiences, and creates opportunities for exclusive initiatives by official sponsors, which also raises red flags regarding ambush marketing practices. Given the connection between sports and intellectual property, we’ve launched a special content series to take a behind-the-scenes look at

Recent changes to the Brazilian Internet Bill of Rights and the liability framework for marketplaces have expanded debates on digital advertising, the fight against piracy, and the duties of online platforms. STF’s Theme 987 and Decree No. 12,975/2026 bring new interpretations and obligations regarding the dissemination and promotion of paid advertisements related to illicit products and content, the role of digital platforms, and the protection of intellectual property in th

World Day for Cultural Diversity for Dialogue and Development is celebrated on May 21st, a date established by the United Nations in 2002 to promote respect among cultures and encourage dialogue among peoples. In a World Cup year, this reflection takes on even greater significance. More than just soccer, the competition brings together different countries, languages, traditions, and ways of celebrating, transforming the sport into a grand cultural gathering. In the stands and

Garé IP accompanied “Operation Centopeia,” the result of yet another successful partnership between trademark owners and the Federal Revenue Service's Division for Combating Smuggling and Embezzlement (DIREP) – 8th Region. Following the success of previous operations, such as “Patrão” and “Imperador,” intelligence work monitoring social media and field surveillance carried out by the investigation team led to the seizure of counterfeit footwear, valued at R$ 4 million at mark

The Anti-counterfeiting team at Garé IP has been involved in important operations over the last few weeks. See more details in the gallery. Operation conducted by the Civil Police and Military Police in the city of Caruaru, Pernambuco. Operation conducted by Procon and SEDCON in the city of Rio das Ostras, Rio de Janeiro. Operation conducted by the Federal Revenue Service, DIREP in the city of São Paulo. Operation conducted by the Civil Police, DCAC/DEIC, CECOP, and Federal R

Garé IP was recognized among the most admired law firms in Brazil and partners Luiz Claudio Garé, Sari Franco Schnaider, and Elisson Garé among the most admired lawyers, according to the Análise Advocacia 2026 ranking. The firm appeared in the survey in the areas of Intellectual Property and Criminal Law. We thank all our clients for the recognition.

The Brazilian Patent and Trademark Office (BPTO) has introduced a new simplified opposition procedure in trademark examinations. Starting on December 20, 2025, this option will be available, with the aim of improving the efficiency of the process and shortening the examination time for oppositions filed by owners of prior trademarks. In this post, we have gathered the main information about this new opposition modality, highlighting its differences from the traditional opposi

The Anti-counterfeiting team at Garé IP has been involved in important operations over the last weeks. See more details in the gallery. Operation conducted by GAECO in the city of Londrina, Paraná. Operation conducted by the Civil Police in the city of Pará de Minas, Minas Gerais. Operation conducted by SEDCON, Procon-RJ, Military Police, and Federal Revenue Service in the city of Rio de Janeiro. Operation conducted by PROCON, DCAC/DEIC in Tubarão, Santa Catarina. Operation c

The National Day to Combat Piracy and Biopiracy takes place on December 3rd and was established in 2005 with the aim of raising awareness in society about the damage caused by these illegal practices. The date highlights the importance of the continuous fight against crimes that violate intellectual property, threaten biodiversity, negatively impact the economy, and endanger the health and safety of consumers. We reinforce everyone's commitment to supporting the fight against

It is with great pleasure that we announce the arrival of attorneys Victor Di Sessa and Natalia Nogueira dos Santos Hidalgo de Santi to the Garé IP team. These additions reinforce the firm's dedication to strengthening its practice in Civil Litigation. Victor Di Sessa joins the team as coordinator of civil litigation, and Natália de Santi as senior lawyer. Both have over 10 years of experience in intellectual property, with solid expertise in IP litigation, digital law, unfai

On Saturday(11/08/2025), Garé IP celebrated its 35th anniversary, gathering team members and families for an afternoon of integration and celebration at Cinemateca Brasileira. More than just a commemorative date, this is a milestone in the law firm's history, built with the work of dedicated professionals and partners who are part of this journey. We are very proud of the history we have written together and look forward to the next chapters. Our special thanks go to all our

The Anti-counterfeiting team at Garé IP has been involved in important operations over the last few weeks. See more details in the...