IP Insights: Liability of Marketplaces
Recent changes to the Brazilian Internet Bill of Rights and the liability framework for marketplaces have expanded debates on digital advertising, the fight against piracy, and the duties of online platforms.
STF’s Theme 987 and Decree No. 12,975/2026 bring new interpretations and obligations regarding the dissemination and promotion of paid advertisements related to illicit products and content, the role of digital platforms, and the protection of intellectual property in the virtual environment.
Given this scenario, it is essential to understand the primary impacts of these measures and their implications for marketplaces, advertisers, brand owners, and other stakeholders in the digital ecosystem.
In this material, we have compiled the key aspects related to this new regulation.
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