IP Insights | The Worldcup beyond the field - Sports and ambush marketing: what are the rules of the game?

28 de ago.

1 min de leitura

In a hyper-competitive landscape like the World Cup, the line separating a brilliant marketing insight from a legal infringement is extremely thin.

Major sporting events offer unique opportunities for brand building; however, the visibility provided by the World Cup demands legal caution. After all, not every commercial association with the tournament is permitted, and certain actions can constitute ambush marketing—a practice considered unlawful under Brazilian law.

In the final chapter of our special series, we unpack the rules of this commercial game. Discover the legal boundaries for campaigns and learn how to navigate generic themes with safety and intelligence.

🔹 Explore the gallery and check out the last content of the series: discover “Sports and Ambush Marketing: What are the rules of the game?”