Stores selling counterfeit make-up and perfumes for R$10 on 25 de Março
- Jul 2
- 1 min read

An investigation by RECORD has uncovered the sale of counterfeit cosmetics and perfumes in stores in the famous 25 de Março area in São Paulo. These products imitate renowned brands and are sold for low prices, but pose serious health risks to consumers.
Using hidden cameras, the team documented how these products are easily acquired, even by children. The stores offer a wide variety of items with prices starting at R$10, with no concern for consumer safety.
The trade in these products not only causes significant economic damage, with billion-dollar losses for the perfumery sector, but also finances criminal activities. In addition, adulterated cosmetics can contain toxic substances, such as low-quality alcohols, which cause allergic reactions and other serious health problems.
The police have seized millions of counterfeit products this year, including perfumes and make-up. The authorities stress that the collaboration of the public is crucial to combating this illegal practice. Consumers should report places selling counterfeit products and be wary of very low prices.



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